Vehicle & Truckside Advertising
Are you under using your mobile assets?
If so we can help you maximise your market potential.
With our partners Totally DynamicTM and SpedianTM we can transform any vehicle into a mobile advert.
From car wraps to giant truck sides we have developed a fully integrated service for transport advertising.
We design and fit environmentally sound signage to any size of vehicle throughout the UK.
Non-owners
You don’t have to own any trucks to take advantage of this resource. At Giant we can link you up to fleet owners in your own area or anywhere in the UK you want to create an impression. This medium really gets your message out there. Year on year increases in road traffic means year on year increases in potential custom.
- Cost effective
- Up to six million viewing impressions per vehicle per annum
- Up to 96sheet size (3000cm x 12000cm) on larger vehicles
- Utilises under used resources
As a cost effective method of advertising this is second to none. Whether used individually or as part of a combined media campaign, fleet advertising is high impact.
| Medium | Budget | Details | Period | Daily Effective Circulation (impressions) | Cost per thousand Impressions (CPM) |
|---|---|---|---|---|---|
| Radio¹ (Single National Station) | £2000 | 5 x 30 second adverts | 5 adverts | 150,000² | £13.33 |
| Newspaper Advert³ (Regional Newspaper) | £6500 | Full page advert | 1 advert | 81,000 | £80.24 |
| Taxi Advertising | £2950 | Full livery | 12 month | 8,700 | £0.97 |
| Truckside Advertising | £6000 | 2 x Trucksides (variable sizes) | 12 month | 40,000 | £0.62 |
- ¹ Data from ‘The MCPS-PRS Alliance’
- ² Based upon average daily provincial radio listener figures provided by Radio Joint Audience Research.
- ³ Data from The Audit Bureau of Circulation
- 40,000 impressions per day equates to 800,000 impressions per month, based upon average road traffic figures in urban areas, with a vehicle operating 5 days a week.
The audience figures are quite staggering. On average one truck operating a 12 hour day over 5 days will be seen by 200,000 vehicle passengers. That results in a potential audience of over 2,000,000 people per week for a ten truck fleet even before pedestrians are taken into account. We also base these figures on one person per vehicle per view when in fact there is on average greater than one person per vehicle travelling on the UKs roads today. These figures are based upon statistics provided by the Department for Transport and are accurate to the most recent survey conducted in 2007.
Click here to see fleet media campaigns already covered using the Spedian system.
