Truck Advertising Research
We have undertaken independent research based upon findings from the Department for Transport* and are able to provide accurate OTS (opportunities to see) figures for almost any new route requested.
Giant Advertising conducts extensive research for every new fleet made available to us, from distances travelled and OTS throughout these routes.
As we develop more routes across the UK, Giant Advertising continue to gather information and to identify new ways to provide audience data to our clients.
As a comparative, the OTS figures for fleet advertising are considerably more cost effective than other forms of advertising such as radio, media and direct mailing.
*dft.gov.uk
| Medium | Budget | Details | Period | Daily Effective Circulation (impressions) | Cost per thousand Impressions (CPM) |
|---|---|---|---|---|---|
| Radio¹ (Single National Station) | £2000 | 5 x 30 second adverts | 5 adverts | 150,000² | £13.33 |
| Newspaper Advert³ (Regional Newspaper) | £6500 | Full page advert | 1 advert | 81,000 | £80.24 |
| Taxi Advertising | £2950 | Full livery | 12 month | 8,700 | £0.97 |
| Truckside Advertising | £6000 | 2 x Trucksides (variable sizes) | 12 month | 40,000 | £0.62 |
- ¹ Data from ‘The MCPS-PRS Alliance’
- ² Based upon average daily provincial radio listener figures provided by Radio Joint Audience Research.
- ³ Data from The Audit Bureau of Circulation
- 40,000 impressions per day equates to 800,000 impressions per month, based upon average road traffic figures in urban areas, with a vehicle operating 5 days a week.
